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CREATING BEAUTIFUL, UNEXPECTED EXPERIENCES THAT DRIVE INDIVIDUALS, BRANDS AND COMMUNITIES FORWARD.


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CREATING BEAUTIFUL, UNEXPECTED EXPERIENCES THAT DRIVE INDIVIDUALS, BRANDS AND COMMUNITIES FORWARD.


I've been working on:

  • building the purpose-driven strategy and creative agency enso
  • leading marketing and community activation work with brands such as Google and the City of LA
  • experimenting with cultural shifts and community building through projects like The Dinner Party

Here's what I've been up to:

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enso


Founding team of enso, an agency uniting business success with positive social impact. 

enso


Founding team of enso, an agency uniting business success with positive social impact. 

Clients: Medium, Airbnb, Nature ConservancyKhan Academy, Google, Omidyar Network, WakaWaka

Recent Highlights:

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#freeandopen


A movement to protect freedom and openess of the web, powered by Google.

#freeandopen


A movement to protect freedom and openess of the web, powered by Google.

When world leaders announced they would meet behind closed doors to discuss the future of Internet governance at the United Nations, we wanted to make sure citizen voices were a part of that conversation. We worked with Google to elevate the conversation from an Internet issue to a human rights issue - and built a conversation of 3.2M voices around #freeandopen. The campaign helped stave off proposed plans to legalize censorship of citizens online - and continues to be a mantra for Internet freedom fighters online around the world.

Select Press: Google Stopped the Kremlin: Gazeta.ru

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The Dinner Party


A national movement of 20-and-30-somethings out to change the way we approach life after loss through candid conversation and breaking bread. 

The Dinner Party


A national movement of 20-and-30-somethings out to change the way we approach life after loss through candid conversation and breaking bread. 

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#whylucasinLA


A city-wide rally to convince George Lucas to build the Lucas Cultural Arts Museum in South LA

#whylucasinLA


A city-wide rally to convince George Lucas to build the Lucas Cultural Arts Museum in South LA

We worked with Mayor Garcetti's office on a campaign to convince George Lucas to choose Los Angeles as the future home of the Lucas Cultural Arts Museum. Check out the response here.

Collaborators: Mayor's Fund of the City of Los Angeles, Nation Builder

Select Press: Mayor Eric Garcetti kickstarts Twitter campaign for Star Wars museum in Los Angeles: Daily Mail

 

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Google Small Business Films


Telling the story of how real small businesses in America are making the web work for them.

Google Small Business Films


Telling the story of how real small businesses in America are making the web work for them.

King Arthur Flour in Norwich, VT
PS. Master Baker Jeffrey Hammelman taught me that baking is a deep art. Check out his bread bible here.

Frank Hot Dogs in Austin, Texas
PS. Go there and go hog wild. Don't miss their house bloody mary, the Red Headed Stranger.

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Pepsi Refresh Project


Redirecting $20M in SuperBowl media spend to fund grassroots projects refreshing communities across America.

Pepsi Refresh Project


Redirecting $20M in SuperBowl media spend to fund grassroots projects refreshing communities across America.

Helped design the Pepsi Refresh grantee experience and acted as cheerleader, coach and publicist for a portfolio of 50 projects - from small town skatepark builds to national health nonprofits. 


Select Press:
Good/Corps Aims to Help Business Meet Social GoalsNew York Times
Pepsi Refresh Project: A Thirst for Change: Harvard Business Review

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Working Title


A film shot and premiered in the same day in the Mojave Desert. 

Working Title


A film shot and premiered in the same day in the Mojave Desert. 

The enso team needed a minute to come together and reconnect. We abandoned trust falls for a one day film shoot, inspired by Joseph Campbell's Hero's Journey. 

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Finding What Feeds Us


A book and interactive event series featuring recipes and rituals for living well after loss.

Finding What Feeds Us


A book and interactive event series featuring recipes and rituals for living well after loss.

We conceptualized and produced an event series in NY, LA, SF, and DC where attendees could directly experiment with the rituals Dinner Partiers have found helpful in moving through their loss - breaking plates, building an altar, dancing like crazy - and then collected these rituals along with meaningful recipes into a printed coffee table book, available online

Collaborators: Christina Tran, Jessica DeJesus and The Dinner Party team

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NYU's Reynolds Program


Reynolds Scholar in Social Entrepreneurship 

NYU's Reynolds Program


Reynolds Scholar in Social Entrepreneurship 

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LA Thrift Cruise


A day party tour of LA's finest thrift stores

LA Thrift Cruise


A day party tour of LA's finest thrift stores

This is more ridiculous than anything else, but I've started a birthday tradition of inviting an inspiring group of folks onto a party bus, and peeling out towards LA's finest thrift stores to find some treasures. #YOLO.

The stops: Sun Thrift, St. Vincent De Paul, American Way 

Press


Press


We've shared what we've been up to with:

Contact


Contact


Carla Fernandez
enso
1526 Cloverfield Blvd Unit E
Santa Monica, CA 90404